Consumer brand · Global sales

Connecting operations, lead research and content for Mon Carbone

A connected operating system brought order workflows, customer information, lead research and content production into a more repeatable way of working.

Delivered scope

connected delivery workstreams

central operations and customer workflow

assisted lead research and scoring

social channels supported by the content workflow

Background

Mon Carbone is a premium carbon-fibre lifestyle brand selling design-led accessories to international markets. Growth depended heavily on exhibitions, distributors and a small team coordinating work across disconnected tools.

The project focused on building a clearer operating foundation before making any claim about sales or marketing outcomes.

Business challenges

Fragmented operating tools

Orders, customer information and reporting moved between spreadsheets and separate platforms.

Trade-show dependency

International prospecting relied heavily on exhibitions, agents and offline relationships.

A lean marketing team

Product stories and campaign content competed with day-to-day operating work.

Limited pipeline visibility

Customer information and handoffs were difficult to review in one place.

Solution

We connected order, customer and reporting workflows in a central operating layer, with structured handoffs and clearer pipeline visibility.

AI-assisted lead research and a repeatable content workflow supported prospect identification, prioritization and publishing across LinkedIn, Facebook and Instagram. Human owners retained review and sending decisions.

Scope

Central order, customer and reporting workflow
Structured customer handoffs and pipeline view
AI-assisted distributor and buyer research
Lead prioritization with human review
Content workflow for three social channels

Rapid design & deployment

One expensive problem, proven before it scales. The A1 to POC method, run in weeks not quarters.

Map · Current work

Map orders, customer data, reporting, prospecting and content handoffs.

Connect · Operations

Create one operating layer for the recurring workflows.

Assist · Research

Structure lead discovery and prioritization for human review.

Publish · Content

Build a repeatable drafting and approval flow across channels.

Governance & standards

Our delivery practices define human decision ownership, source and output traceability, data boundaries, change control and review evidence.

Personal credential

Vincent Lin · PECB Certified ISO/IEC 42001 Lead Implementer

The credential is held personally by Vincent Lin.

Related use cases

Reporting & document automation

Contact

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